Tag Archives: William Bruce

What is Business Goodwill?

Posted on April 20, 2026 by William Bruce

As the owner of a business advisory firm, I’m often asked about goodwill.  My firm is involved in valuing and assisting clients in the transfer of ownership of small to medium size businesses.  Goodwill is an issue we encounter in … Continue reading →

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America’s Premiere – and Free – Small Business Consulting Service

Posted on February 22, 2021 by William Bruce

“You have the best coach, business advisor, analyst and mentor I’ve ever had in any business,” says businessman Reed Rogers Of Lillian, Alabama, when talking about the assistance he received from the local Small Business Development Center. And the good … Continue reading →

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Selling a Business: Here’s How to Successfully Meet with a Prospective Buyer.

Posted on March 6, 2017 by William Bruce

Previous articles have discussed the importance of having a good reason for selling your business, getting the business ready for sale, setting the right asking price, taking your business to market and buyer acquisition financing. In this article, we will share some advice on how to successfully hold the first face-to-face meeting with a prospective buyer of the business. Continue reading →

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