Tag Archives: Business goodwill

What is Business Goodwill? How is it valued?

As a business broker and president of the American Business Brokers Association, I’m often asked about business goodwill. Goodwill is an intangible asset of an ongoing business. It is intangible as opposed to the tangible assets of a business which may include furniture, fixtures, equipment, inventory and real estate. What creates goodwill? Many factors may contribute to the goodwill value of a business. Such considerations are … Continue reading

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