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William Bruce, Accredited Business Intermediary (ABI), Senior Valuation Analyst (SVA). President, American Business Brokers Association. 
Jeremy Hovater, Accredited Business Intermediary, Co-Broker, (251) 751-4744, jch@SunsetIG.com A complimentary booklet for readers of this discussion. Contact William Bruce for your digital copy.
Email us for your complimentary digital copy of this 62-page booklet at Will@WilliamBruce.org.
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Credentialed by the American Business Brokers Association.
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Tag Archives: Goodwill
What is Business Goodwill? How is it Valued?
As a business broker and president of the American Business Brokers Association, I’m often asked about business goodwill. Goodwill is an intangible asset of an ongoing business. It is intangible as opposed to the tangible assets of a business which may include furniture, fixtures, equipment, inventory and real estate. What creates goodwill? Many factors may contribute to the goodwill value of a business. Such considerations are … Continue reading →
