Tag Archives: Goodwill

What is Business Goodwill?

Posted on April 20, 2026 by William Bruce

As the owner of a business advisory firm, I’m often asked about goodwill.  My firm is involved in valuing and assisting clients in the transfer of ownership of small to medium size businesses.  Goodwill is an issue we encounter in … Continue reading →

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What is Business Goodwill? How is it Valued?

Posted on November 28, 2011 by William Bruce

As a business broker and president of the American Business Brokers Association, I’m often asked about business goodwill. Goodwill is an intangible asset of an ongoing business. It is intangible as opposed to the tangible assets of a business which may include furniture, fixtures, equipment, inventory and real estate. What creates goodwill? Many factors may contribute to the goodwill value of a business. Such considerations are … Continue reading →

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