Best and Worst Online Retailers Listed for Password Security Risk

password

by William Bruce

Dashlane, a website password security company, has surveyed the top 100 American online retailers to assess their password security policies. The survey produced surprising results.

Apple received the highest rating and was the only retailer to receive a perfect score, while Newegg, Microsoft, Chegg and Target, surprisingly, rounded out the other highest scoring online retailers.

MLB.com, Karmaloop and Dick’s Sporting Goods received the lowest scores. Amazon, Walmart, Victoria’s Secret and Toys “R” Us were also among the lowest ranked sites.

Some key findings:

  • 55 percent of online retailers still accept notoriously weak passwords such as “123456” or “password.”
  • 51 percent make no attempt to block entry after 10 incorrect password entries including Amazon, Dell, Best Buy, Macy’s and Williams-Sonoma.
  • 61 percent to do not provide any advice on how to create a strong password during sign up, and 93 percent do not provide an on-screen password strength assessment.
  • Eight sites including Toys “R” Us, J.Crew and 1-800Flowers.com send passwords in plain text via email.

Listed below from best to worst are the rankings of America’s top 100 online retailers:

  1. Apple
  2. Microsoft
  3. Chegg
  4. Newegg
  5. Target
  6. Williams-Sonoma
  7. CDW
  8. Amway
  9. Musician’s Friend
  10. Nike
  11. Best Buy
  12. WW Grainger
  13. Walgreens
  14. Express
  15. Sony
  16. Abercombie & Fitch
  17. Bass Pro Outdoor
  18. CVS
  19. MSC Industrial Supply
  20. Hayneedle
  21. Oriental Trading Co.
  22. The Children’s Place Retail Stores
  23. OfficeMax
  24. Nordstrom
  25. Deluxe Corp.
  26. Crate and Barrel
  27. American Eagle
  28. Ann Inc.
  29. Sears
  30. Dell
  31. Neiman Marcus
  32. Saks
  33. Lowe’s
  34. LL Bean
  35. Avon Products
  36. DSW
  37. JC Penny
  38. Foot Locker
  39. Costco
  40. Gap
  41. Green Mountain Coffee
  42.  GameStop
  43. Chico’s FAS
  44. Gilt Groupe
  45. Estee Lauder
  46. PC Connection
  47. HSN
  48. Etsy
  49. The Home Depot
  50. Staples
  51. Barnes and Noble
  52. ShopNBC
  53. CafePress
  54. Office Depot
  55. Macy’s
  56. HP Home/Office Store
  57. Rakuten
  58. Cabela’s
  59. Ralph Lauren
  60. Build
  61. Sierra Trading Post
  62. Northern Tool
  63. Amazon
  64. Walmart
  65. Kohl’s
  66. Fingerhut (Bluestern Brands)
  67. Scholastic Inc.
  68.  Eddie Bauer
  69. 1 Sale a Day
  70. Victoria’s Secret
  71. Overstock
  72. Vistaprint
  73. Fanatics
  74. Urban Outfitters
  75. Shutterfly
  76. Wayfair
  77. PCM
  78. Groupon
  79. REI
  80. Blue Nile
  81. Fresh Direct
  82. RueLaLa
  83. Zulily
  84.  1-800 Contacts
  85. Disney Store
  86. Net-A-Porter
  87. Hulu
  88. Shoebuy
  89. Edible Arrangement
  90. Restoration Hardware
  91. 1-800 Flowers
  92. Vitacost
  93. Nutrisystem
  94. American Girl
  95. J. Crew
  96. Toys R Us
  97. Aeropostale
  98. Dick’s Sporting Goods
  99. Karmaloop
  100. MLB

To review the full study results, please click here.

About William Bruce

President, American Business Brokers Association / Business Broker and Accredited Business Intermediary assisting business buyers and sellers with the transfer of ownership since 1986 / Author: How to Buy a Business.
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2 Responses to Best and Worst Online Retailers Listed for Password Security Risk

  1. Tyler Lahti says:

    It would be such an easy thing to do, to provide suggestions to create a more secure password.

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