<?xml version="1.0" encoding="UTF-8"?>
<!--generator='jetpack-15.8-a.3'-->
<!--Jetpack_Sitemap_Buffer_News_XMLWriter-->
<?xml-stylesheet type="text/xsl" href="//williambruce.org/news-sitemap.xsl"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">
 <url>
  <loc>https://williambruce.org/2026/04/20/what-is-business-goodwill-2/</loc>
  <lastmod>2026-04-20T14:35:46Z</lastmod>
  <news:news>
   <news:publication>
    <news:name>Everything about valuing, buying, or selling a business in one place.  Click the &quot;Resources&quot; tab below to explore. William Bruce has been assisting clients with these issues since 1986.</news:name>
    <news:language>en</news:language>
   </news:publication>
   <news:title>What is Business Goodwill?</news:title>
   <news:publication_date>2026-04-20T14:35:46Z</news:publication_date>
   <news:genres>Blog</news:genres>
  </news:news>
 </url>
</urlset>